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ブランドを考える上でとても参考になる内容ですので、ぜひ一度ご覧ください。
▼下の画像をクリックすると、英語版の動画がご覧になれます。▼
Trademark Registration Branding Case Restaurant LAINE
Ms. Izumi Laine Owner, Restaurant LAINE
Interviewed on July 2, 2015
Interviewed and manufactured by Pixidea, Inc.
When we moved from Yukinoshita to Onarimachi in Kamakura, we decided to file trademark application of our brand to start selling sweets and deli-style meals.
At first we filed the trademark application by ourselves as it seemed easy.
But we received Office Action, so we visited a patent attorney.
"Registration of this trademark is quite difficult."
That's what he said.
We searched for another attorney, and found Mr. Hitoshi Watabe from Shousei International Patent Office, as a Kamakura-based patent and trademark attorney.
We visited Mr. Watabe with all the documents.
He listened to our circumstances very carefully, and said "Let's have a try."
We were happy to hear that.
It worked out right and our brand was registered as a trademark.
The point is that we need to choose the right attorney for the trademark registration.
Because every attorney has different skills.
One attorney may say "it's impossible", but another attorney can do it right.
Our brand logo was registered as we desired.
That's mainly because we chose the right attorney.
We will expand our business and take-outs of sweets and meals will be started.
It is our dream that our logo will be known as the typical logo in Kamakura.
We are glad to be able to protect our own logo.
▼When you click on the image below, the video of English version is played.▼